Our Experience & Expertise with Google Product Listing Ads

We have expertise in managing small budgets for start-ups and big spending accounts for large online retailers.

Google Merchant Center Setup and Management for large catalogs
Product Feed Optimization to map product titles and descriptions to search terms
Integrating PLA Ads with Google Search & Display Ads for optimal results
Advanced Ecommerce Analytics
Conversion Rate Optimization
Our Core PLA Ads Services

Shopping Advertising

Shopping ads is one of the most crucial channels of PPC advertising. We use different terms for it - Paid PLA, Shopping ads etc.

Display Advertising

Display advertising is an important PPC advertising strategy that gives digital marketers immense power while running shopping ads.

Dynamic Remarketing

A good PPC agency will always recommend It will allow to show ads to users who have Interacted with your product before.
What Are
Google Shopping Ads?
Google PLA Ads, also known as Google Shopping Ads, allows ecommerce businesses to quickly place products at the top of Google search results pages.

Product Listing Ads use product data submitted by the seller via Google Merchant Center to determine relevance and where it appears in a Google Search. Setting up PLA Ads is time intensive, and requires substantial effort and management. It is a more effective than Search Advertising, but requires better observation and more attention to detail. Marketing Seva excels at providing PPC services that easily promote your ecommerce business and drive sales.

Product Listing Ads are different in that they feature a product image that correspond to your specific SKU, (stockkeeping unit), product along with tailoring your ads towards the type of product and relevant categories to trigger the ads. Utilizing your merchant center data feed, you’re able to provide a more robust set of information to attract fully-informed purchasers, resulting in higher conversion rates and reducing the cost of less-qualified traffic.

Google Shopping ads have shown to increase the volume and CTRs of high-intent purchasers by the very fact that potential purchasers are able to view the exact product prior to clicking-through to the product page. According to Google, PLAs have shown to double or triple the standard click-through-rates vs. comparable text ads.


👉 Is Pay Per Click (PPC) right for my business?

Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.

👉 Why would I pay for a search engine advertising?

Search Engine Advertising or SEM offers businesses the opportunity to appear in the sponsored listings of a search results page. You should pay for it because it allows your business to appear right at the top and grab the searcher’s attention. Search Engine advertising offers two excellent benefits – it only charges you per click {or lead} ensuring that you pay only for an interested audience and it is easily measurable in terms of performance.

👉 How long does it take to see results?

You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.

👉 Do you offer a package for my business? How much will it cost?

Explore our services here and get a consultation with our PPC Experts or need a custom quote get in touch.

👉 Where will my PPC ads appear?

PPC ads can be of different kinds – searchdisplaysocial media advertisingremarketingGoogle shopping and mobile ads. They can appear in the SERPs, follow you on social media, websites you’re browsing, or appear in apps that you use. We can help you choose the best way to implement PPC and show your ads to the most relevant audience.

👉 Why am I not seeing my PPC ads?

There could be a number of reasons for your PPC ads not being visible – you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.

👉 I see my competitor’s ads everywhere. How do we do that?

Research closely on your competitor’s activities – a number of tools online allow you to do that. Closely track the keywords they are using. You can create better ads or place higher bids to be visible where your competitors are. You can also bid on branded keywords featuring your competitors and your ads will show up too.

👉 Why is my cost-per-click increasing?

Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.

👉 Should I bid on my brand name?

It is advisable to bid on your own brand name because it helps capture high-quality leads that are close to converting. Branded terms are cheaper than non-brand keywords, you can control your messaging, and it helps you grab attention on your SERPs. The best part? It protects you from competitors trying to cache in on your brand.

👉 How do I define “success” in a PPC campaign?

Success in PPC depends on the organisation and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost-per-click, Click through rate, Quality score, Cost per acquisition, ad position and Conversion rate are also indicators of the success of your campaign.

Best PPC Agency Winner

Marketing Seva is a leader in product listing ad services that produce real, tangible results. We optimize your PLA Ads to work with current campaigns and goals.

We not only specialize in Google PLA Ads management, but also focus on improving key metrics like conversion rates, average order values, repeat orders which helps our eCommerce clients get the best ROI from our services.

  • Optimization
  • PPC Analysis
  • Advertising
  • PPC Audit
  • Remarketing
“Search, Display, Shopping, Social Media & Re-marketing Ads, etc.”
Contact us 💬
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