Why Invest in
Display Advertising?
The online display advertising is a popular form of digital marketing. Display ads are paid ads that appear in front of users while they’re surfing the web. There are various benefits of display advertising:

  • Visually appealing and attention-grabbing
  • Increased reach
  • Effective targeting capabilities
  • Retargeting your engaged audience
  • Measurable and trackable in real time

Display advertising is said to build brand awareness and trust for your brand, effectively and rapidly.

However, display advertising can be an expensive proposition If you don’t manage each of the online display ads responsibly. Marketing Seva has the experience and expertise to manage your advertising budget effectively and help you meet your objectives whether it is:

  • Brand awareness
  • Lead generation
  • Ecommerce sales

With a data-driven approach, we help you determine effective targeting, placement and bidding. We can reach your target audience with accuracy and influence your customers with compelling banner and display ads in a variety of engaging ad formats.

FAQ's

👉 Is Pay Per Click (PPC) right for my business?

Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.

👉 Why would I pay for a search engine advertising?

Search Engine Advertising or SEM offers businesses the opportunity to appear in the sponsored listings of a search results page. You should pay for it because it allows your business to appear right at the top and grab the searcher’s attention. Search Engine advertising offers two excellent benefits – it only charges you per click {or lead} ensuring that you pay only for an interested audience and it is easily measurable in terms of performance.

👉 How long does it take to see results?

You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.

👉 Do you offer a package for my business? How much will it cost?

Explore our services here and get a consultation with our PPC Experts or need a custom quote get in touch.

👉 Where will my PPC ads appear?

PPC ads can be of different kinds – searchdisplaysocial media advertisingremarketingGoogle shopping and mobile ads. They can appear in the SERPs, follow you on social media, websites you’re browsing, or appear in apps that you use. We can help you choose the best way to implement PPC and show your ads to the most relevant audience.

👉 Why am I not seeing my PPC ads?

There could be a number of reasons for your PPC ads not being visible – you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.

👉 I see my competitor’s ads everywhere. How do we do that?

Research closely on your competitor’s activities – a number of tools online allow you to do that. Closely track the keywords they are using. You can create better ads or place higher bids to be visible where your competitors are. You can also bid on branded keywords featuring your competitors and your ads will show up too.

👉 Why is my cost-per-click increasing?

Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.

👉 Should I bid on my brand name?

It is advisable to bid on your own brand name because it helps capture high-quality leads that are close to converting. Branded terms are cheaper than non-brand keywords, you can control your messaging, and it helps you grab attention on your SERPs. The best part? It protects you from competitors trying to cache in on your brand.

👉 How do I define “success” in a PPC campaign?

Success in PPC depends on the organisation and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost-per-click, Click through rate, Quality score, Cost per acquisition, ad position and Conversion rate are also indicators of the success of your campaign.

Our Approach Towards Display Advertising

Campaign Strategy and Structure

Marketing Seva begins with an overall strategy based on your needs and objectives. We carefully assess your target audience, and determine the best display networks and publishers needed to reach it. Targeting Expertise.

Ad Optimization

Display advertising needs to be visually appealing, have clear calls-to-action, and aligned to your brand. We focus on creating and optimising compelling ads to increase traffic and generate leads. We always have an eye on performance and efficiency, driving experimentation through A/B testing. Landing Page Strategy and Design.

On Going Evaluation

We set up tracking for all the display advertising campaigns and consistently analysing its growth, success and improvement. We accompany each campaign with comprehensive reports and a detailed assessment to get better results in the future.
Where are Online Display Ads Going to be Displayed?

Google Partner Network

Google Display Network (GDN)

Yahoo Network

Across Yahoo Display Network

Brands Platform

Leading Portals like BBC, NDTV, TOI, Money Control etc.

3rd Party Network

3rd Party Ad Networks Like AdRoll
Best PPC Agency Winner

Marketing Seva is a leader in product listing ad services that produce real, tangible results. We optimize your PLA Ads to work with current campaigns and goals.

We not only specialize in Google PLA Ads management, but also focus on improving key metrics like conversion rates, average order values, repeat orders which helps our eCommerce clients get the best ROI from our services.

  • Optimization
  • PPC Analysis
  • Advertising
  • PPC Audit
  • Remarketing
WE OFFER VARIOUS SERVICES AS WELL
“Shopping, Social Media & Re-marketing Ads, etc.”
Contact us 💬
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